Conference Agenda At A Glance
SMX West: Santa Clara - February 26-28, 2008
See below for explanation of FOCUS & LEVEL notations.
When you see this icon in the agenda, click to hear a short audio preview from conference co-chair Danny Sullivan about what to expect at the session or track. You can also download the complete 37 minute show preview podcast here.
View: Full Agenda Day 1 • Full Agenda Day 2 • Full Agenda Day 3 • SMX Theater Presentations • Print Version
SMX West Agenda At A Glance
SMX West Pre-Show Networking Event - Monday, February 25, 2008 SMX Bash - 6PM to 8PM |
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| Time |  SMX Boot CampTrack |
Search 3.0 Track |
Paid Search Track |
Search Insights Track |
|
| 9:00am-9:45am
(45 min) |
Keynote - Search 3.0, Search 4.0 & Beyond | ||||
| 9:45am-10:30am
(45 min) |
Break | ||||
| 10:30am-11:45am
(1 hr 15 min) |
Keyword Research Tools & Techniques FOCUS: SEM  |
The Blended Search Revolution FOCUS: SEO  |
Decrypting Quality Scores FOCUS: PPC |
Legally Speaking: Recent Legal News About Search FOCUS: SEM
|
|
| 11:45am-1:15pm
(1 hr 30 min) |
Lunch | ||||
| 1:15pm-2:45pm
(1 hr 30 min) |
Copywriting For Search Success FOCUS: SEO |
Video, Images & Blended Results FOCUS: SEO |
Search Marketing & Persona Models FOCUS: PPC  |
Searchscape: Latest Stats About The Search Engines FOCUS: SEM |
|
| 2:45pm-3:15pm
(30 min) |
Break | ||||
| 3:15pm-4:30pm
(1 hr 15 min) |
Paid Search Fundamentals FOCUS: PPC |
Local Search & Blended Results FOCUS: SEO |
Defending Your Paid Search Budget Against New Ad Fads FOCUS: PPC |
The Economics Of Search FOCUS: SEM |
|
| 4:30pm-4:45pm
(15 min) |
Break | ||||
| 4:45pm-6:00pm
(1 hr 15 min) |
Link Building Fundamentals FOCUS: SEO |
Online Retail & Blended Results FOCUS: SEO |
Avoiding PPC Pitfalls FOCUS: PPC |
Is It Time For Search Marketing Standards? FOCUS: SEM |
|
| 6:00pm-7:00pm
(1 hr) |
 SMX Search Bowl Tailgating SMX Search Bowl |
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| 7:00pm-8:00pm
(1 hr) |
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|
SMX West Agenda - February 27, 2008
|
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| Time | SEO Track |
Search 4.0 Track |
Marketing Track |
Wonder Twins Track |
Sponsors &
Partners Track |
| 9:00am-9:45am
(45 min) |
Keynote - Louis Monier: Past, Present & Future Of Search |
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| 9:45am-10:45am
(1 hr) |
Break | ||||
| 10:45am-12:00pm
(1 hr 15 min) |
Search Engine Friendly
Web Design FOCUS: SEO |
The Personalized Search Revolution FOCUS: SEO |
Branding
& Search FOCUS: SEM |
Landing Pages & Multivariate Testing FOCUS: PPC |
|
| 12:00pm-1:30pm
(1 hr 30 min) |
Lunch | ||||
| 1:30pm-2:45pm
(1 hr 15 min) |
Unraveling URLs & Demystifying Domains FOCUS: SEO |
Will The Social Graph Change Search? FOCUS: SEO |
Reputation Monitoring & Management Through Search FOCUS: SEM |
SEO &
Social Media Marketing FOCUS: SEO |
Sponsor Session: Creating a Competitive Advantage through Training Presented by the SEMPO Institute |
| 2:45pm-3:15pm
(30 min) |
Break | ||||
| 3:15pm-4:30pm
(1 hr 15 min) |
SEO 2.0 For Web 2.0 Sites FOCUS: SEO |
Search Ads
& Behavioral Targeting FOCUS: PPC |
The Online-Offline Synergy Of Search FOCUS: SEM |
SEO & Blogging FOCUS: SEO |
Sponsor Session: In Depth with SEOmoz Pro Sponsored by SEOmoz |
| 4:30pm-4:45pm
(15 min) |
Break | ||||
| 4:45pm-6:00pm
(1 hr 15 min) |
Search Engineers Q&A FOCUS: SEO |
Just Behave, A Look At Searcher Behavior FOCUS: SEM |
Paid Search Roundtable FOCUS: PPC |
SEO & User Generated Content FOCUS: SEO |
Sponsor Session: Applied Keyword Research Training Presented by the SEMPO Institute |
| 6:00pm-7:00pm
(1 hr) |
Expo Hall Reception | ||||
| 7:30pm-?? |  Google Groove |
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SMX West Agenda - February 28, 2008
|
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| Time | SEO & Linking Track |
Analytics & Usability Track |
Special Topics Track |
Insights & Checkup Track |
Sponsors & Partners Track |
| 9:00am-10:00am
(1 hr) |
Keynote - Generation Next: Search In The Coming Decade | ||||
| 10:00am-10:45am
(45 min) |
Break | ||||
| 10:45am-12:00pm
(1 hr 15 min) |
Industrial Strength SEO FOCUS: SEO |
Web Analytics Roundtable FOCUS: SEM |
Growing Your Small SEM Firm FOCUS: SEM |
Generation Google: A Talk With Today's Teens FOCUS: SEM |
Sponsor Session: The 10 Truths Every CMO Must Know About Search Marketing Sponsored by iProspect FOCUS: SEM |
| 12:00pm-1:30pm
(1 hr 30 min) |
Lunch | ||||
| 1:30pm-2:30pm
(1 hr) |
SEO Q&A FOCUS: SEO |
Analyzing The Competition FOCUS: SEM |
In House Issues FOCUS: SEM |
Paid Search Checkup FOCUS: PPC |
|
| 2:30pm-2:45pm
(15 min) |
Break | ||||
| 2:45pm-3:45pm
(1 hr) |
Linking Q&A FOCUS: SEO |
SEO
& Usability: They Can (And Should) Coexist FOCUS: SEO |
Search Marketing, B2B-Style FOCUS: SEM |
SEO Checkup FOCUS: SEO |
|
| 3:45pm-4:00pm
(15 min) |
Break | ||||
| 4:00pm-5:00pm
(1 hr 15 min) |
Linking Checkup FOCUS: SEO |
Usability Checkup FOCUS: SEO |
Contextual Ads & AdSense Checkup FOCUS: SEO |
SEO Checkup FOCUS: SEO |
|
View: Full Agenda Day 1 • Full Agenda Day 2 • Full Agenda Day 3 • SMX Theater Presentations • Print Version
NOTATIONS GUIDE
Clicking on this icon will launch a short audio description related to the corresponding session or track.
FOCUS:
- SEO: This session focuses primarily on using search engine optimization (SEO) to generate traffic from the "free," "organic," "natural" or "editorial" listings that search engines offer.
- PPC: This session focuses primarily on generating traffic through paid search advertising, also called PPC (for pay-per-click ads) or CPC (for cost-per-click).
- SEM: This session focuses on issues applicable generally to search engine marketing. SEM, or search marketing, is an umbrella term that represents the combination of both SEO and PPC / paid search.
LEVEL:
- BEGINNER: These sessions are especially suitable for those new to search marketing, though even intermediate and advanced people might find them helpful. NOTE: We HIGHLY recommend that beginners attend ALL the sessions in the SMX Boot Camp Track on Day 1 and the additional SMX Boot Camp session on Day 2. These are especially designed to get new people up to speed and comfortable attending intermediate sessions that follow after the Boot Camp sessions have ended.
- INTERMEDIATE: These sessions are designed for those with some working experience in search marketing but will likely still be helpful to those of either beginning or advanced experience levels.
- EXPERT: You're a search marketing pro. These sessions assume a high level of knowledge and don't stop to explain the basics.
